TL;DR:
– CEO Strategy (ceo-strategy.nl)
- One-to-one strategic work for chief executives, from Almere in the Netherlands.
- The premise: thinking is not a strategy, it is the noise between you and what is actually there.
- When a leader is aligned he sees. When he is not, everything turns into a thinking exercise, and the body registers that state long before the calendar does.
- Every market has a glitch and every organisation has one moment of truth it keeps avoiding — that avoided moment is where real direction lives.
- No group, no framework, no methodology to hide behind. Nine essays, read in order, and one short version that takes eight minutes.
- Rooted in Sun Tzu and grounded in Hexagram 61, Inner Truth.
>
Thinking is not a strategy.
CEO Strategy. It's the practice of view.
Thinking is not a strategy.
You already know.
The question is whether you're willing to look at what you know.
Thinking is not a strategy. Thinking is the noise between you and what's actually there.
When a leader is aligned, he sees. When he is not, everything turns into a thinking exercise. More analysis. More scenarios. Another offsite. Meetings that agree and produce nothing.
The body registers that state long before the calendar does. Most men meet it at three in the morning, and go back to the analysis after breakfast.
You are not short of information. You are short of contact with your own business.
Every market has a glitch. Every organisation has one moment of truth it keeps avoiding.
That moment is not a problem to solve. It's the only place where real direction lives.
This is one-to-one work.
No group. No framework. No methodology to hide behind.
Just the space where what is real becomes visible.
If you recognise Hexagram 61, you're already halfway here.
Start here. View. Plan. Action. — eight minutes, three tests, and the sentence you will reach for at each one to get away from it. It is not comfortable and it is not meant to be. The longer essays carry the evidence; that one carries the cost.
What this is not.
Not executive coaching. Not framework consulting. Not spiritual work. The essays argue explicitly against all three, and the third is the misreading most likely to be made by someone who notices the I Ching and stops reading there.
How it works.
One-to-one, in person. Nobody from your organisation in the room, no notes circulated.
The first meeting runs to two hours at most. If we do not find each other in it, there is no bill and that is the end of it. If we go on, that first meeting is billed together with the second.
After that, sessions are four hours. Anything shorter and you spend the whole of it on your first account of the problem, which is the rehearsed one.
I walk the path with a client for three years at most. Past that I would be carrying something that ought to be yours by then, and there is a page on this site about what that does to a company. €200 an hour, excluding BTW. The going rate for a strategic consultant, which I am not.
Where to read.
Information sets out the sequence: view first, then plan, then action.
The Work (!) is what the sequence rests on, and what happens when a chief executive finally calls.
All background info lists every text, scholar and case used, with references you can check.
Where Thunder breaks — something true begins.
The Cauldron feeds everyone. But first, you have to see what goes in.